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January 28, 2025
4m read

Temu overtook Amazon as the most widely used global e-commerce platform, surpassing Amazon as the most popular international e-commerce platform.

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Temu overtook Amazon as the most widely used global e-commerce platform, surpassing Amazon as the most popular international e-commerce platform.


According to bernstein research's estimates, temu now has more than every other multinational e-commerce platform, including amazon.


Pundits cite the increase to temu's rapid growth, which made it one of the most popular shopping applications in the united states, just 1 week after launching in north america in september 2022. temu expanded to countries like thailand, vietnam, and singapore between 2023 and 2024, but government obstacles, such as bans and regulations in vietnam, slowed the platform's expansion in the region.


Local merchants contributed nearly half of the gmv in the united states, according to the bernstein report, as merchants battle for traffic and visibility, local merchants contributed nearly half of it.


On the other hand, statistics shows that temu is now more diverse than ever without being over-reliant on those shipping from china.


Temu is considering a third-party marketplace mode that gives merchants more autonomy with the platform and reduces sales commissions, with some products cheaper than temu.


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