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Culture
November 11, 2024
4m read

Will the longest Double 11 make history? No more galas, will there be any more galas?

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Will the longest Double 11 make history? No more galas, will there be any more galas?


Many are wondering if it's the end of shopping festivals this year, as many platforms and brands are now discussing if it's the end of shopping festivals, as well as alibaba's and alibaba's.


In 2020, the tmall gala returned with a lower profile after the pandemic in 2023, overshadowing even the chinese new year galas.


(80% of the sales were made by 30 october, despite poor marketing for the platforms.


Pdd and douyin, the chinese tiktok sister app, contends to be the top platform this year, did not mean poor sales for the platforms.


Home appliances account for 132.4 billion rmb (14.33 billion usd) and a 15.7% market share, followed by cell phones and electronics, followed by mobile phones and electronics, then livestream platforms, with 13.7% in livestream platforms accounting for the largest category in sales, followed by mobile phones and electronics.


The rise of appliances and electronics this year is partly due to an increase in member purchases, as member numbers increased by 60%, the average purchase amount increased 30%, and membership views increased by 50%.


The double 11 this year has seen double-digit increases in transaction amounts, number of orders, and users, with some indicating that this year has been remarkably robust.


Double 11 is now longer than ever, although starting earlier than normal), so old habits die hard as black friday continues to exist (albeit starting earlier than expected).


It's likely that the condition will persist for some time.


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