The boys are back, and top livestreamers make a comeback during Double 11's return.

Li jiaqi went on television and offline; xinba teased his retirement; “crazy” little brother yang was the subject of even more controversy in the days after the 618 shopping festival this year;  however, a number of these top streamers remained active and sold millions as double 11 began early in september, to the surprise of many, although dong yuhui's kuaishou channel was suspended in september when he challenged yang.

Xinba and three of his associates celebrated the reactivation of his channel by giving out compensation to those who had purchased questionable products from him on october 14th.

At the highest point, over 69 million views with over 4 million current at the highest level.

Li jiaqi of taobao and tmall, a photographer from taobao and tmall, saw respect and admiration to his viewers.

On the first day of the presale, li became the top seller on taobao with over 100 million rmb (14.02 million usd) in gmv, up 20% from last year.

Despite the success of some, others were not as popular with their comebacks, such as whose presale livestream only generated a gmv between 2.5 and 5 million rmb (350,375.60 usd to 700,711,21 usd).

Douyin seems to be struggling this year.

Douyin's top streamers saw dramatic declines in gmv among last year's top streamers, including dong yuhui and the cantonese couple () who are both facing controversy.

Without the fast growth rate, the streamers are now fighting for new territories, with the conversion rate rising from 4.9% in 2019 to 30.4% in 2022 and 56.7 percent in december 2023. this likely explains why the top of the charts is a soaring success.

Following this double 11. we are likely to get a completeer picture after this double 11. li jiaqi and xinba are making waves at the top, while the rest are struggling.