Why is the online market a consumer barometer in Goofish's economy?

Alibaba's second-hand e-commerce platform goofish (, also known as xianyu) has been seen as a barometer for what's hot among younger customers, from a simple physical product market to a complex one.

Goofish became a major trading spot for second-hand figurines and acgn merch last year, with sold-out items being a good indicator of the hottest ips of the year.

For example, this month, after the film broke all records at the box office, my little pony and honor of kings had their moments on the website, and people's curiosity in ai becoming more available for everyday use and people's curiosity is growing.

When deepseek first broke the internet right before the chinese new year, it would see a wave of "daigo" applying for memberships.

This aside, goofish has been a great place for young customers to invest less for more, from unused coupons to group-bought cinema and concert tickets.

In addition, goofish has become a second job or freelancing platform for users to sell their skills on, just like rednote and bilibili.

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