Is IP collaboration in China a success of its own? Is it a company of its own?

Brand collaborations were all the rage in 2023, with the ubiquitous and everyday nature of tea and coffee shops, as well as co-branding campaigns such as the heytea x fendi and luckin coffee x kweichow moutai, which were major sales successes for the respective tea and coffee chains.

As the year progressed, ip collaborations in tea were also getting more attention, as brands more or less announce collaborations are now available on a regular basis, and successful marketing for the partner brands.

Collaborations have outgrown their purpose as marketing campaigns and have evolved into standalone company models, such as retail, fmcg, and consumer electronics, among other industries such as retail, fmcg, and consumer electronics, are also becoming more popular.

Young people are particularly fond of pop mart's latest ip-centric toy manufacturer pop mart, trends of (or ita-bags, bags decorated with acgn merch) and jelly cat lookalikes from everyone else, including merch, are extremely popular among young people.

It is no wonder that brands continue to try to cash in on the fact that young people have a lot of "emotional value." it is no wonder that luxury brands are laughing that young people are able to use the craze that has little "emotional value." the only way to get legitimate merchandise with the brand's logos was to partner with tea and coffee shops, such as the fendi x heytea or louis vuitton x manner coffee, where the desirability of the merch outweighs the need for legit items with the brand's logos.

The animated film ne zha 2 took over china and became china's highest-grossing film ever, according to pop mart's serial collaborator pop mart's figurine blind box set, which comes with the campaigns.

Many agreed when one commentator said that ne zha 2 merch isn't a blind box, and cotti quickly launched its own line of products.

These live-action works and light novels are often described as "erciyuan" (lit.

2d), but these live-action adaptations of comic book and web fiction are often referred to as "erciyuan" (, lit.

2d).

This trend is now represented in luckin coffee's fair island latte campaign, which also includes merch of ambassador jackson yee's collectible cards.

Last year, we saw live action television.

But in 2025, a new trend has emerged and is being pointed back to the two-dimensional origins of goods, as shown by the team-ups between tea chain () and period drama.

For those who are interested in live action and animation, many who are not.

For those who remember the classic tv series new legend of madame white snake (1992) and chapanda's collaboration with the classic tv series new legend of madame white snake (1992) and chapanda's collaboration for the year of the snake show characters drawn in a cartoon style, blurring the line between live-action and animation.

Buying merchandise in any collaboration, such as the co-branded coffee or tea drink, may not be a novel idea for collectors of famous ip.

The drinks are undoubtedly the add-ons to celebrities and live-action tv series that are not traditional manufacturers of merch, and for celebrities and live-action tv series that are not conventional manufacturers of merch, the collab goods are likely to be the only official channel of their branded merch for fans.

However, with these food and beverage franchises regularly releasing merch (usually toy)-centric collaborations, it shows some similarity to how one would expect frequent mcdonald's visits.

Pop mart has it both ways, with snow king of mixue and the luckin deer person as the exception.

Brands continue to develop their iconic “it” ips, from mickey mouse and friends to teletubbies, but molly and labubu, for example, are now available in the fashion industry.

The collaborations are less about creating a buzz than a viral buzz, but the co-branding laws still exist for brands.

The collaborations are less about creating a buzz, but the co-branding laws still exist.

2025 dao insights ‐ you can see how this popup was set up in our step-by-step guide: https://www.wppopupmaker.com/guides/auto-guides/auto-guide; you can see how this popup was set up in our step-by-step guide to 2025 dao insights ‐ you can see how this popup was set up in our step-by-step guide; / opening-announcement-popups/.